The Adventist School educates for service, to prepare our students to do work that truly matters to other people. It is critical that young Adventists learn to serve, and to serve for the right reasons. Ideally, philanthropy represents doing good things for the right motives. People give and continue to give for a large number of reasons, too numerous to mention in a short article. Here are two principles I find helpful for fundraising efforts.
Match Requests to Donor’s Hearts
When speaking to prospective donors, make sure you understand the heart and motives of the one you are asking to give and try to match the personality with the needs of the school. I have found during my years of raising money for church schools and universities that different projects appeal to the different personalities of those who give. I have met those who will not give to a new building or put money into an endowment but will give generously to the immediate need of a student who is in real need of this semester’s tuition. There are others who want to see their gifts live on through bricks and mortar or an endowment that gives on year after year.
Focus Fundraising Campaigns on Student Needs
The school and administration also need to think carefully of the goals and purpose their requests. Those projects that help students directly, in educating values, morals and character have greater appeal than raising money for a new bus. In choosing a project, an educator can often see a real need. Sometimes that need is more for the benefit of the teacher than the children. Teachers have real needs, such as new work computers. Although such needs are worthy, they are best handled by the board or by seeking a single donor to assist. Major fundraising campaigns should focus on projects that will assist many or all students in the school and have a wide appeal to many donors.
Teachers in Adventist Schools are master builders, and we exercise great care and caution in building young lives. Each student is a unique and special person, a gift of life in the form of a young man or woman. Each is a life building toward a special destiny God is preparing. The projects we choose and ask others to give towards must reflect the goals and purpose of education.